Matt Ridenour
MR
Advising Owners and CEOs

Matt Ridenour

25 years building businesses and assisting with business transitions
Los Angeles, California
25+ years as investor & operating CEO · 20+ boards served, 10 as chairman · $200M+ capital raised
Biography

25+ years building and leading high-growth companies

Matt Ridenour is a chief executive, board director, and investor with over 25 years of experience building and leading high-growth companies. He currently serves as a Partner at Ascendant Advisory Group, a boutique investment banking and advisory firm working with middle-market companies on strategy, capital structure, governance, and M&A.

His most notable operating role came as Chairman and CEO of ZEV Technologies, a premium aftermarket parts manufacturer for firearms. He first invested in the company as an angel investor, then joined as CEO to professionalize operations, rebuild the leadership team, and raise three rounds of institutional capital — growing the company from $3 million to more than $40 million in revenue, an average annual growth rate of roughly 40% over six years.

Earlier in his career, Matt built a track record as both an operating CEO and an early-stage investor: running portfolio companies for a family office, co-founding an interim-executive and investment firm featured in the Wall Street Journal, leading turnarounds, and founding a top-performing $60mm venture capital firm. He began his career at Bain & Company and, before attending Harvard Business School, served as a cabinet-level official for the City of Indianapolis on a nationally recognized government efficiency initiative.

Most business owners spend all their time working "in" the business. You cannot achieve extraordinary outcomes this way. I help owners define what "extraordinary" looks like in a clear vision and put in place concrete plans and structure to achieve that vision.
Career History

Experience

  • 2021 – Present
    Partner
    Ascendant Advisory Group
    M&A Advisory
  • 2014 – 2021
    Chairman & Chief Executive Officer
    ZEV Technologies, Inc.
    High End Firearms
  • 2010 – 2014
    Operating Partner
    The People Fund
    Diversified Family Office Holdings
  • 2004 – 2010
    Managing Director & Co-Founder
    Momentum Venture Management
    Interim Executive Investment Firm
  • 2003 – 2004
    Chief Executive Officer
    PowerFile
    Sequoia Funded Network Attached Storage
  • 1999 – 2003
    Founder & Managing Director (also CEO, UNX, Inc.)
    Gazelle TechVentures
    Venture Capital Firm
  • 1996 – 1999
    Principal
    Blue Capital
    Leveraged Buyout Firm
  • 1995 – 1996
    Consultant
    Bain & Company
    Strategy Consulting Firm
  • 1992 – 1993
    Cabinet-Level Official
    City of Indianapolis
Education & Teaching

Academic background

  • MBA, Harvard Business School
    1993–1995 · Baker Scholar, Top 5%
  • BA, Economics, Dartmouth College
    1986–1989
  • Former Lecturer, UCLA Anderson School of Management
    Business Plan Development · Entrepreneurial Finance
What I Offer

How I help owners and CEOs

I work with owners and CEOs in four connected ways: growing the business to scale, deploying the operating systems and technology that make growth durable, preparing well ahead of a sale so that value is maximized and aligned with personal goals, and leading the M&A process itself once it is time to transact.

Across twenty-five years I have invested in and led companies of this size, served on more than twenty boards, and chaired half of them. For the past five years my work has been taking companies to market as an M&A professional and getting sellers the strongest possible outcome. Having also spent years on the buy side, I know where value is won and lost in a transaction. Owners come to me at different points — some years ahead of a sale, some ready to go to market now — and I can take a business the whole way or step in wherever I am most useful.

Growth & Scale.

Working alongside owners and CEOs to sharpen strategy, build the right leadership team, and put in place the operating discipline needed to grow a business through its next stage.

Operating Systems & AI Tools.

Helping leadership teams implement proven frameworks such as the Entrepreneurial Operating System (EOS), and deploying practical AI tools and custom AI software that improve decision-making, efficiency, and competitive position.

Transition & Sale Planning.

Preparing owners well ahead of a transaction: optimizing the business, positioning it to achieve maximum value, and aligning the sale with personal wealth, tax, estate, and succession goals.

M&A Execution.

Running the sale process itself as lead advisor once an owner is ready to transact: managing buyer outreach, negotiations, due diligence, and deal structuring through to a successful close.

Business Value Scorecard

How would a buyer see your business today?

Roughly 70% of businesses that go to market never sell, and about half of all ownership exits are involuntary. Twenty questions across the seven things buyers systematically discount — owner dependence, management depth, reporting quality, customer concentration, margin durability, contract risk, and your own readiness. Five minutes, scored as you go.

Take the scorecard
Free · nothing to submit

Get in touch

matt@mridenour.com